The re brand is simple, memorbale and bold and is a reflection of this new and exciting company.
The Nursing Times has been in circulation since 1905, successfully supporting the nursing profession and airing the changing issues it faces as the health industry progresses. Its brand and cover design has stayed pretty constant since 1984. But the day has come for change; Rareform Branding, working closely with Nursing Times Group Art Editor Judy Skidmore, were engaged by Emap Inform to move the brand into a new ara.
The reasons for change are many, and mostly on the pragmatic side of things. One of the main reasons was to increase the recognition and visibility across a range of communication channels, including the website and 'news stand' publication - the new masthead uses the full name of the publication, Nursing Times, as opposed to its initials NT, therefore improving the potential for attracting new customers (you dont need to be familiar with the publication anymore to get a full understanding of what the publication is about). Additionally, it was considered that the old version of the publication had become too informal, giving it a light 'coffee table' feel, but losing the weight it should have as an informative, authoritative and professional publication.
Over a 4 week period Rareform Branding created various card designs for Ajman Bank, with separate designs for gold, platinum, white, diamond, jewel, pearl and Visa Electron debit card.
We have been working closely with Barclays Middle East over the past year to implement the Premier Branch concept, design and develop the Mass Banking branch and complete 80,000 foot of regional head offices over four additional floors.
A high end interior, Rareform completed the concept, working drawings and supervision of all contractors and suppliers throughout the length of the contract. We also sourced all furniture and accessories to ensure a rare and beautiful result for Barclays Bank.
You can find out more about the exhibition by going to their website at www.simonoldfield.com
See other design material that Rareform have produced for the Church of England.
We plan on updating the site over the coming months, adding new work, exciting features and new articles and events. Please come back to see more or add an opinion to our blog.
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The focus for the brand is a customer-centric approach, providing friendly, helpful service in relaxed surroundings - a move away from the unwelcoming, colder corporate environments of the traditional bank. From creating the brand strategy through to implementing the visual identity, Rareform have created a brand that's set to have a significant impact on the banking sector in the coming months.
Ajman Bank - closer to you...